Bord Gais Energy Theatre wanted to drive ticket sales and brand awareness for their upcoming production of "My Fair Lady". The Dublin Horse Show was the perfect venue for an experiential campaign due to its annual Ladies Day best dressed competition.

I proposed, designed, and procured all physical assets for a 3m x 8m stall at the exclusive 5-day Dublin Horse Show. Visitors were encouraged to engage with the brand through a photo wall and an on-site ticket booth.

The stall won "Best & Highly Commended Trade Stand" of 2022 and garnered local media attention in The Dublin Gazette, DublinLive, and Independent.ie. The campaign resulted in a continued partnership with Headcase Marketing for multiple productions.