Unbreakable Female Athlete

Strategy // Branding // Partnerships // Investor Pitch Presentations
The Challenge
Unbreakable Female Athlete, LLC. is a clothing company that launched in the summer of 2022 to unite women in athletics under a unified message: Unbreakable. When I joined the team in early 2023, the company's messaging was disjointed amongst digital platforms and lacked a unified strategy. The UFA team wanted to pitch the company to investors and collaborators, but needed a compelling brand identity.
My Work
I developed a distinctive company vision & mission from the building blocks of its founding. From there, I created a branding kit and partnership strategy to reflect the values and goals of the company. After refreshing the website with UI/UX principles and SEO strategies, I transitioned to a consulting role, where I formulate and design partnership & investor pitch presentations. Since I began consulting with UFA, the team has won pitch competitions and secured lucrative partnerships.